Chapter 3, page 20
The engine, in three moves
Surface. Find the decision that is actually being made, who owns it, and the incentive that will decide it.
Shift. Change that decision with one artifact and the exact words to say, placed in front of the right owner, before the room.
Secure. Set the threshold that triggers escalation and the follow-up signal that proves the change held.
Before the room does not mean behind people's backs. It means surfacing constraints early enough that the room can make an honest decision.
In my experience a stuck outcome usually traces back to a skipped move. Surface gets skipped because the visible problem looks like the real one. Shift gets attempted with a better argument, aimed at the meeting instead of the owner. Secure gets skipped when the meeting nods, and the decision is reversed a week later.
