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All paths

Career path

Get hired

Make your skill visible before the interview starts.

Resume, LinkedIn, referrals, recruiter signal, negotiation and first-90-days systems.

Software engineers whose applications go quiet before their engineering work is evaluated.

Are you on this path?

Signs you are here

  • You apply and hear very little back.
  • Recruiters skim your profile and move on.
  • Your resume reads like a job description, not evidence of impact.
  • People who should know what you do, do not.

Work this path deliberately.

Use the books, resources and writing in this path to solve one career problem at a time.

  1. 1

    Read the symptoms and confirm this is your current bottleneck.

  2. 2

    Take the first move below to make the problem concrete.

  3. 3

    Pick the book when you need the full system.

  4. 4

    Return to the paths when the next career pressure changes.

Books for this path

Software engineers whose applications go quiet before their engineering work is evaluated. Resume, LinkedIn, referrals, recruiter signal, negotiation and first-90-days systems. Every book here is written from the hiring side, from 500+ technical interviews, and each book page shows what is inside and who it is for.

Writing for this path

A post offering 125,000 euro, full remote and visa sponsorship, marked Caught you. The expected result, fewer followers, is a faded dashed line ending in nothing. The actual result is a copper line feeding a counter at 7,052 with 3,699 more waiting.

Job search

How I tried to clean up my LinkedIn and doubled the problem

I posted a fake dream job to thin out the wrong connections. Requests went up, CVs arrived, and people tagged friends under the post explaining there was no job.

7 min read

Two private documents representing interviewer notes after the loop and a written offer reply.

Career strategy

Two pieces of writing decide your offer, and you write one of them

After the loop, interviewers write notes and meet to decide your level. After the offer, your one written reply sets what you accept. How to feed the first and write the second.

6 min read

A resume and profile review workspace for engineering career visibility.

Career growth

Resume bullets for senior iOS engineers

How to turn mobile engineering work into evidence of scope, judgement and impact without exaggerating.

4 min read

You interviewed for the job. Did you interview the team?

Career growth

You interviewed for the job. Did you interview the team?

You can pass every technical round and still learn too late that the job was wrong for you.

5 min read

They said you passed. Then they downlevelled you.

Career growth

They said you passed. Then they downlevelled you.

The interview feedback can be positive and still fail to support the scope of the role you applied for.

5 min read

Fifteen job applications in four minutes. What did you check?

Career growth

Fifteen job applications in four minutes. What did you check?

The number of applications is easy to count. The decisions behind them are harder, and more useful.

5 min read

A LinkedIn profile split into the parts a recruiter searches and the parts a hiring manager reads.

LinkedIn

LinkedIn profile optimisation for software engineers

An optimised profile is one a recruiter can find and a hiring manager can place at the right level in under a minute. Most engineer profiles fail the second test, not the first.

9 min read

LinkedIn headline examples arranged from senior engineer to Staff, Principal and engineering manager.

LinkedIn

Software engineer LinkedIn headline examples

A headline has two jobs: come back in a recruiter's search and place you at the right level in one line. These examples are organised by level and platform, and each one says why it works.

7 min read

Public evidence of engineering judgement connected to the profile a hiring manager opens.

Visibility

Personal branding for software engineers

An engineer's brand is what a stranger can verify about your judgement before they talk to you. Most engineers have the work and none of the evidence.

4 min read